The MTV Europe Music Awards 2005 will be hosted by Sacha Baron Cohen character 'Borat' and will feature performances by Akon, Coldplay, Gorillaz, Green Day, Foo Fighters, Madonna, Pussycat Dolls, Robbie Williams, Shakira, System Of A Down and The Black Eyed Peas and presentations by Alison Goldfrapp, Anastacia, Brittany Murphy, Craig David, Diego Luna Gael Garcia Bernal, Jared Leto, John Legend, Luis Figo, Sean Paul, Shaggy, Sugababes and tATu.
In an African first, MTV's audiences will receive as-it-happens 'magazine style' Awards news straight from their phones via WAP. In addition, MTV fans will get the chance to get up close and personal with some of the world's biggest artists in a live videochat.
By going to wap.mtv.tv, music fans will be able to tune in on their phones for backstage photos, up-to-the-minute Awards news and behind-the-scenes gossip completely free of charge (subject to standard operator fees).
This content will be uploaded throughout the night and will feature exclusive 'only on mobile' content. In addition, MTV has created a selection of free MTV Europe Music Awards mobile content, including bespoke ringtones, video content and wallpapers which are available now to download.
In another MTV first, viewers will have the chance to talk directly to their favourite artists backstage at the Awards via a live videochat. A celebrity host will interview artists post performance or presentation, asking questions submitted by fans in advance to the MTV Europe Music Awards websites. Questions can also be sent in live as the Awards are taking place. Online audiences will be able to watch the chat live, and later on they will be treated to an exclusive report on the earlier action on the 'red carpet' alongside show highlights, performances and additional backstage interviews.
Sponsored by Fanta SA, the MTV Europe Music Awards air to a potential worldwide audience of more than 1 billion people.
