OPA online industry workshop coming to Durban

The following speakers will be presenting at the workshop:

• Adrian Hewlett - Habari Group
  The OPA and the online industry in South Africa over the last 15 months.

  • Big challenges for OPA in 2009
    
  • The Bookmarks - year II; what can you expect
  • Creating a digital code of conduct
    
  • Helping other players in the space - promoting the Digital Forum

• Nikki Cockcroft - Primedia Online
  Benchmarks for Online Publishers

  • Benchmarks: why they are important in online media
    
  • Campaign results - more than just click-through rate
    
  • Measure your results and benchmark your success
    
  • OPA/Goldstuck report key findings
    
  • Local and international industry trends
    
  • Research plans going forward

• Ben Wagner - Stonewall+ Media

  • Does creativity make a difference?
    
  • Does creativity need discipline
    
  • OPA's best practice guide to online advertising
    
  • Where does SA feature creatively?

  • The good, the bad and the ugly

Details

Date and time: 26 August, 8.30a, - 10.30am
Venue: 1on1 Events Centre, 1st Floor, Palm Boulevard, New Town, Umhlanga Ridge, Durban, KwaZulu-Natal
RSVP: Theresa on or tel +27 (0)11 454 3534
Tickets: OPA members - free (two tickets per member); non-members - R100 (includes a selection of finger foods and drinks)

Payment to be made prior to event.

For more, go to www.opa.org.za.