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Location Bank releases industry leading insights and ROI dashboard

The Rank Tracking tool gives businesses insights into their search visibility within Google search results across various search categories and specific locations or regions. Not content with stopping there, Location Bank innovated further by including competitor rank tracking to the mix.
Location Bank’s client’s can track their percentage share of first-page visibility relative to their competitors - at a keyword and regional level. Meaning that you as a brand are able to understand which competitors your customers are weighing up in their purchasing decision process
In terms of ROI, Location Bank built a full dashboard providing insights into how a brand’s online locations result in both online and in-store activity.
The ROI dashboard provides insights into online actions, store visits and sales across various time periods. Clients can also analyse their location management spend against traditional media analytics such as CPM and CPC, as these are also available in the dashboard. (These metrics highlight how effective Location Bank is as part of a brand’s media mix. In the above example the client was paying an effective 20 cents per click, a rate unheard of in media.)
Location Bank central focus has always been business ROI for clients, and have led the way in local SEO for over a decade.
Gabriella Pitt, Location Bank Commercial Director adds, "We have always been obsessive about ROI and performance of our clients, this tool serves to bring this into greater focus, and has the added benefit of showing us some real shortfalls in non-clients Local SEO."
These two innovations have helped Location Bank almost trebled locations under management in the last 12 months. Another notable recent success was signing two new international resellers after extensive pitches, based on the strength of Location Bank’s software solution.
For a demo of an industry leading platform contact Location Bank.
- Year of excellence for Location Bank and our clients – major achievements and milestones25 Feb 09:28
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- See beyond the competition: Analyse, understand and compete30 Sep 10:53
- Empowering future generations – Location Bank creates online presence for 3,642 schools in Limpopo27 Sep 10:56
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Year of excellence for Location Bank and our clients – major achievements and milestones 25 Feb 2025 Lost in Location campaign empowering users to improve digital map accuracy across major platforms 28 Jan 2025 Location Bank empowers brands to stand out this Black Friday 15 Nov 2024 See beyond the competition: Analyse, understand and compete 30 Sep 2024 Empowering future generations – Location Bank creates online presence for 3,642 schools in Limpopo 27 Sep 2024 Amplify your brand's success and insights with Location Bank's cutting-edge analytics 10 Sep 2024
