The digital evolution of seafood sharing

The new Ocean Basket website set sail in October and was met with hearty responses from fans. Evolution is always bold, and in this instance the bold move was to get away from the heavy promotional rut that so many other restaurant brands have gotten stuck in. So Interactive has pushed brand message first, supporting it with choice promotional images in strategic positions. "We want people to fall in love with the brand and what it stands for: the love of seafood, of sharing, of being with family, and of big value meals," says Darren Mansour, Digital Director at So Interactive.

Although we all eat with our eyes, So Interactive has noticed the trend that food served without heart is not nearly as attractive as food served by a brand whose values and messaging is given as much importance as the product. Mansour shares, "Ocean Basket needed a refreshed look and feel to keep users engaged and excited about the brand. The landing page of the site is now dominated by amazing food shots accompanied by highly stylised, crafted typography which tells the user about Ocean Basket's ideologies of seafood sharing and family."

As the proliferation of blogging and branded blog content continues to increase, the quality of that content and its delivery is becoming more and more highly scrutinised by fans. Bearing this in mind, So Interactive has completely revolutionised the Ocean Basket blog and content generation strategy. This new blog, "Your Ocean Basket World", has been streamlined into key areas of brand investment and will be developed according to the key messages and passions of South Africa's favourite seafood restaurant chain.

Ocean Basket continues to slice its way through the turbulent and ever-changing waters of digital marketing. And, with So Interactive 's veteran team navigating the course, it comes as no surprise that the digital evolution of seafood sharing is ahead of schedule.

View the digital evolution of seafood sharing here - www.oceanbasket.com.

Let So Interactive lead your brand to digital success, view their work at www.sointeractive.co.za or contact them on 011 450 0077 or via email at az.oc.evitcaretnios@olleh.

So Interactive is a Digital Creative Agency founded in 2007 by Darren Mansour and located in Johannesburg.

This dynamic agency offers the following core services: Discovery; Strategy; Creative & Visual Design; Technology & Development; Social Media; Measurement & Analytics. So Interactive 's strength lies in their tight-knit digital team that loves to problem solve and come up with creative digital businesssolutions for clients. Whether it is a website, mobile app or brand campaign So Interactive always conceptualise with the user in mind. Happy clients include: Bandito's, DGB, Strawberry Lips, La Pêche, Po10c, Zappa, Kiss, SaintsWine, Pizza Perfect, Chicken Perfect, Burger Perfect, Direct Deals, Socrati, Ocean Basket and LRMG Performance Agency. View their work at www.sointeractive.co.za or contact So Interactive on 011 450 0077 or at az.oc.evitcaretnios@olleh.