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Media Grist for the marketing mill South Africa

ANC's media tribunal - watchdog with rabies

While I agree with the ANC that the news media in this country needs to be more accountable, trying to do this with the establishment of an independent appeals tribunal will end up creating a watchdog that not only has teeth but rabies as well.

There is no question, it must be said, that South Africa's news media is its own worst enemy at times and it's no surprise that the ANC is peeved. There have been too many instances in the past few years of the media getting things wrong and very little accountability, other than an apology in small print.

The only option

Instead of the Protection of Information Bill and media appeals tribunals, Government and the ANC should be pressuring the media to jack up their own self-regulation to a point where justice and accountability can be seen in when the media get things wrong.

Government must realise that self-regulation is the only option. Anything else will be perceived to be censorship and subjugation of a free press. And perception, of course, is far more powerful than reality.

The other thing Government needs realise is that creating acts of Parliament and appeals, or any other kind of tribunals to watchdog the local news media, is becoming completely irrelevant in the greater scheme of things.

Far less news is being created by local journalists and the dissemination of news is not the exclusive bailiwick of local news media.

Start banning everyone

So, if the idea is to stop news media from accessing government information then government will have to ban cellphones among its own people. Its own civil servants. Because most insider stories about Government or the ANC are not initiated by journalists but by people in Government, in Cabinet and in party structures.

It is common knowledge that, wherever a group of people meet to discuss something in confidence, there will always be dissenters and those dissenters are the ones that leak news that governments and parties don't want the news media to get.

Ok, so won't the Protection of Information Bill solve that problem? No, because that act would only be able to be enforced in this country. And as time goes by, more and more people watch foreign news broadcasts and read foreign newspapers online.

Not just news media

So, in addition to banning cellphones among their own employees, Government will have to ban the BBC, Sky and all the other news media from operating in South Africa. That will stop that.

Actually, no, it won't because, as many Government officials have found to their detriment, news doesn't only come from the BBC, CNN, Sky and Al Jazeera. It comes from ordinary people with ordinary cellphones

And in South Africa just about our entire population has a cellphone.

So, logically, if the ANC wants to impose an effective tribunal on the media or want the Protection of Information Bill to work, it will have to think about banning the Internet, all cellphones, and all foreign correspondents, just for a start.

No secrets anymore

Logically, as the US government has just discovered with those leaked Afghan military documents, it is impossible to protect any sort of information, particularly if it is put down on paper or on a computer harddrive.

The media, in my opinion, is guilty of nothing other than listening to politicians and party members, along with businessmen and even members of religious orders, who have taken it upon themselves to use the media to air their grievances, to get their own back and stick a knife into the backs of competitors. And the media cannot find out if that information is correct when those exposed by the whistleblowers go into a state of complete denial.

This entire process is the very antithesis of transparency.

Establishing an independent media tribunal will do nothing more than create perceptions of excessive government control and will amount to nothing more than just shooting the messenger, while the real culprits get away scot-free.

About Chris Moerdyk: @chrismoerdyk

Apart from being a corporate marketing analyst, advisor and media commentator, Chris Moerdyk is a former chairman of Bizcommunity. He was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Email Chris on moc.liamg@ckydreom and follow him on Twitter at @chrismoerdyk.
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