The International News Media Association (INMA) has announced the 115 finalists in 20 categories and two groups for global/national brands and regional/local brands in the Global Media Awards competition. These include three South African entries from Independent Media – one for Best Public Relations or Community Service Campaign, one for Best New Print Product and one for Best Use of Video.
From these finalists, 40 first-place winners, regional winners and the international ‘Best In Show’ will be announced at the Global Media Awards Dinner Tuesday, May 23, at the Harvard Club of New York. INMA has run an annual competition rewarding excellence in media since 1937.
The INMA Global Media Awards competition received 655 entries from 196 media companies in 36 countries. Participants included newspaper media, magazine media, digital media, television media and radio media.
Competition entries were judged in February by an international panel of 44 executives from 17 countries. Judges represented a wide range of media-related companies.
This year’s Global Media Awards competition focused on six activities crucial to success:
• Energizing brands• Creating new products
• Growing, engaging and monetising audiences
• Growing advertising revenue
• Developing customer insights
• Instilling innovation
“Across the media community internationally, creativity abounds,” said Earl J. Wilkinson, executive director and CEO of INMA. “Notable this year was the diversity of media companies, including television and digital, along with strong performances from the South Pacific and Scandinavia. The news media industry gets smarter as that diversity expands.”
Finalists
Finalists below are listed alphabetically. Group 1 represents regional/local brands. Group 2 represents global/national brands.
Category 1: Best Brand Awareness Campaign
Category 2: Best Public Relations or Community Service Campaign
Category 3: Best Use of an Event to Build a News Brand
Category 4: Best New Print Product
Category 5: Best Use of Mobile
Category 6: Best Use of Video
Click here to view the rest of the finalists.