INMA Global Media Summit Africa adds German, Canadian speakers

Pit Gottschalk, editor-in-chief, Funke Media, Germany will speak on “Reorganising editorial to leverage group needs: the case of Funke Media’. The group has centralised editorial teams as an internal content agency to save money and increase quality. Why should each newspaper create its own story about Angela Merkel? Learn lessons on how this was done at this growing German media company and the early results.

Sandy MacLeod, chief operating officer, Toronto Star, Canada will focus on ‘Business innovation and the Toronto Star. In today’s world of disruption, digital efforts must be a key focus for publishers yet in many markets it will not be enough. Publishers need innovation and a focus on revenue diversification. Learn how Canada’s Toronto Star is making money directly from consumers through a lens of paid content experimentation.

In addition to the high-energy programme, international speakers will be available to Summit participants – one-on-one – to go deeper into experiences and help relate those experiences to the challenges facing local companies. Email Katy Schaff (gro.amni@ffahcs.ytak) with questions or for assistance with a group discount.