News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Advertise

Submit content

My Account

Direct Marketing News South Africa

EU and USA to introduce laws to curb spamming (unsolicited e-mail)

While the European Parliament is considering adopting an opt-in system, where online marketing companies may send commercial e-mails only if customers have explicitly asked them to do so, the USA will soon introduce guidelines to curb spamming.

Nancy Victory, who heads the USA National Telecommunications and Information Administration, said that the administration would probably favor a light touch, encouraging the high-tech industry to develop voluntary guidelines, rather than imposing regulations or pushing for new laws.

While the EU Parliament is still considering a draft bill, some European countries, including Austria, Denmark, Finland, Italy and Germany have already introduced the opt-in system and say it is the best way to protect citizens from unwanted e-advertising and chain mails, some containing offensive and sexually explicit messages.

Source: News.Com

Let's do Biz