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Puzzling evidence of an Art Vespa
Competition was strong but there had to be one: Vespa SA congratulates Brad Schmidt of Gendel Advertising, who will be driving away on his new Vespa LX, which he won for his cutting-edge design in the Art Vespa 2005 competition.
Not going home empty handed are David Nieuwenhuizen from Wasp Advertising (second), Miguel Nunes from Lowe Bull (third), Jeni-Anne Weitz from 24 Carrots (fourth) and Mandie van der Merwe from Jupiter Drawing Room Cape Town (fifth) who will be taking home Vespa watches.
Vespa SA and its advertising partner Guerrilla Marketing created an interactive email competition challenging the country's creative minds to design a unique Art Vespa.
Schmidt submitted several designs, but it was his jigsaw-puzzle Art Vespa, that took four hours to complete, that got him first prize.
When asked what motivated him to enter, he says: "With the personality of Vespa and an open brief, it was an amazing opportunity to be really fun and creative."
