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In the news
Taking it off with Opel
Bare chests and breasts are the order of the day in the new television commercial for General Motor's first ever Opel convertible called the Tigra Twintop. Net#work BBDO has called the commercial 'Take it Off' and the roof of the Tigra is not the only top to come off.
According to creatives Brad Reilly and Jonathan Santana, the advert draws the analogy between the exhilaration, excitement and freedom felt when taking your top off and driving a convertible: "As we wanted a global, highly multi-cultural feel to the ad, it was shot on different mediums so as not to look contrived and to almost give it a stock footage feel."
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