Subscribe & Follow
Trending
- New Chinese cars are everywhere – but are they tough?Nicholas Pillay
- Vicinity Media: How we use DOOH in our retail solutionSharné Daniels, Chanté Naidoo & Olav Westphal
Jobs
- Account Executive Cape Town
- Senior Conceptual Copywriter Johannesburg
- Data Entry Controller Cape Town
- Business Development Manager Publisher Sales Roodepoort
- Social Media Strategist Cape Town
- Marketing Manager Cape Town
- Business Unit Director Cape Town
- Mid weight ATL Media Planner Johannesburg
- Copywriter Cape Town
- CRM Campaign Designer Cape Town
Boardmans, Red Square go to Ireland/Davenport
![Boardmans, Red Square go to Ireland/Davenport](https://biz-file.com/c/1203/97819.jpg?2)
Comments Edcon Department Stores marketing executive Belinda Godfrey, "Ireland/Davenport has demonstrated its outstanding strategic and creative capabilities to us and we look forward to partnering on the communications for Boardmans and Red Square for the ultimate benefit of our customers."
According to Ireland/Davenport MD Susan Napier, the agency is thrilled with the appointment for two brands of such stature, as well as the opportunity to work with Edcon - an ambition of the agency. "We are so proud and honoured to have been awarded these two amazing brands. We are in a new era of retail marketing where it is about connecting with shoppers as people, rather than consumers," she says.
The Independent Agency Search & Selection (IAS) company facilitated the tender process for the new communications and advertising partner on behalf of Boardmans and Red Square.
Edcon is a leading clothing, footwear and textiles (CFT) retailing group in southern Africa, with 10 retail brands trading in over 1200 stores in South Africa, Botswana, Namibia, Swaziland, Lesotho and Zambia.
![](/res/img/s.gif)