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In the news
Valentine's Day radio fun for Lenthéric
Ad agency Bester Burke ran a radio campaign inspired 100% by true emotions from the hearts of ladies who wear Hoity Toity, a fragrance from Lenthéric. Consumers sent in their Valentine's Day messages and these were recorded by Lola, the brand's trademark sexy, sassy French man-eater, and flighted on 5FM on Valentine's Day this week. [audio]
Listeners enjoyed some heartfelt, genuine expressions of love - including a marriage proposal to lucky Pravin and Lola's French take on an Afrikaans message to Herman.
Oskar Petty and Elsa de Bruyn are the Bester Burke creative team responsible.
Herman
Jean-Jacques
Pravin: proposal
Rico
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