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Where is Afrikaans advertising going?

Pendoring and the Kopieskrywersforum's Ad of the Month competition for 2004 will be wrapped up in Cape Town this month, despite a disappointing derth of entries. Judging of the fourth and final competition of the year took place at Joe Public's offices in Cape Town and the winners will be announced at Media24's offices on 17 November.
The judges however, were disappointed with the number of entries received, particularly considering that they were representative of four months' worth of work. There were also only four agencies that entered their work - the others were conspicuous by their absence.

The judges decided not to name any finalists in the TV category, but three finalists were nominated in each of the radio and outdoor categories. It was also decided to combine the entries in the newspaper and magazine categories and as a result, three finalists were named in a combined print media category.

The Ad of the Month competition was launched for the first time this year and although there were some excellent entries throughout the year, the competition will kick off with renewed energy and enthusiasm in 2005. "We are really going to push for Afrikaans advertising next year," says Annette Nel, Chairperson of the Kopieskrywersforum. She again appealed to fellow creators, advertising agencies and clients to support Ad of the Month with renewed gusto and ensure that deserving Afrikaans work is entered and in so doing given the recognition it deserves.

The judges for this month's entries were Peet Pienaar (Daddy Buy Me a Pony), Liezl-Mari Long (Joe Public), Anina Underhill (KingJames), Trudy Oosthuizen (Tripple A) and Hanlie Kriel (FCB).

The finalists are:

RADIO
Landbouweekblad: "Die Ja-woord" (FCB Cape Town)
Cell C: "Weerlig" (NetworkBBDO)
Cell C: "Sjampanje-prop" (NetworkBBDO)

PRINT MEDIA (magazines and newspapers)
Landbouweekblad: "Voëlverskrikker" (FCB Cape Town)
Klipdrift: "Olimpiese speletjies" (FCB Cape Town)
XLtoS: "Reünie" (FCB Cape Town)

OUTDOOR
Klipdrift: "Pure Neef" (FCB Cape Town)
Lover's Plus: "Shame" (Grey Worldwide)
Klipdrift: "Pukke Wyn" (FCB Cape Town)

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