Subscribe & Follow
Trending
Jobs
- Senior Conceptual Copywriter Johannesburg
- Data Entry Controller Cape Town
- Business Development Manager Publisher Sales Roodepoort
- Social Media Strategist Cape Town
- Marketing Manager Cape Town
- Business Unit Director Cape Town
- Mid weight ATL Media Planner Johannesburg
- Copywriter Cape Town
- CRM Campaign Designer Cape Town
- Copywriter Stellenbosch
Worldwind new television commercial for Castle Lager
![](https://biz-file.com/f/article/4625.jpg)
It dramatises the growing realisation of a young, South African man, as he travels across the globe, that 'there is no country in the world as good as South Africa and no beer in the world as good as Castle Lager'.
The visual style is rapid in pace and rich in detail. "It's as if the lead character shot his entire experience on a video camera then edited the film into an action packed 75 seconds of highlights," says Ogilvy Johannesburg joint executive creative director Gerry Human.
"This was an ambitious project that took nearly a year to plan but we are delighted with the end result - an impactful commercial that truly breaks the beer advertising mould," says South African Breweries Marketing Manager, Geoff Whyte.
The new television commercial flights from 20 September on SABC and etv.
![](/res/img/s.gif)