#CannesLions2016: Promo & Activations Lions winners!

20 Jun 2016

The Cannes Promo & Activations Lions award ceremony resulted in 107 awards in total, with a solitary South African award for Geometry Global Johannesburg's SAB 'Spike Detector Coaster'.

The SAB 'Spike Detector Coaster' by Geometry Global Johannesburg.

The only South African agency to feature on the awards night, Geometry Global Johannesburg is bringing home a Bronze Lion for its 'Spike Detector Coaster for client South African Breweries - part of SAB's 'drink responsibly' initiative.

The Grand Prix was claimed by “OptOutside” for outdoor retail company, REI, by Venables Bell & Partners, San Francisco – work that Jury President, Rob Reilly, global creative chairman of McCann Worldgroup, called the bravest idea of the decade. “It’s about a brand living its authentic truth. A brand that places more value in its customers than short term profit and operates with conviction,” he said. “It didn’t impact culture, but exploded it.”

View the full table of winning work below:

All the 2016 Promo & Activations Lions winners

Title	Client	Product	Entrant Company	Country	Prize
A01 (Food & Drinks )
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Lion
THE FAIREST NIGHT OF ALL	AB INBEV	ANDES BEER	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	Silver Lion
UPSIDE DOWN CAN	ORANGINA	ORANGINA	BETC Paris	FRANCE	Bronze Lion
FINDING LIGHT IN THE DARK	COCA-COLA MIDDLE EAST	COCA-COLA	MEMAC OGILVY Dubai	UNITED ARAB EMIRATES	Bronze Lion
EDIBLE SIX PACK RINGS	SALTWATER BREWERY	SALTWATER BREWERY	WE BELIEVERS New York	USA	Bronze Lion
NOT COMING SOON	REMY MARTIN	LOUIS XIII	FRED & FARID New York	USA	Bronze Lion
A02 (Fast Moving Consumer Goods )
ADVICE WIPES	TOMMEE TIPPEE	TOMMEE TIPPEE ADVICE WIPES	McCANN NEW YORK New York	USA	Silver Lion
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA	Silver Lion
GO ASK DAD	PROCTER & GAMBLE	GILLETTE RAZORS	GREY NEW YORK	USA	Bronze Lion
A03 (Durable Consumer Goods)
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Gold Lion
A04 (Cars & Automotive Products & Services)
THE REVERSED TRAILER	HARALD A. MØLLER/ VOLKSWAGEN NORWAY	VOLKSWAGEN TRAILER ASSIST	TRY Oslo	NORWAY	Gold Lion
THE NAKED UTE	VOLKSWAGEN AUSTRALIA	AMAROK	DDB Sydney	AUSTRALIA	Silver Lion
INTELLIGENT PARKIG CHAIR	NISSAN MOTOR CO.	INTELLIGENT PARKING ASSIST	TBWA\HAKUHODO Tokyo	JAPAN	Bronze Lion
LANDCRUISER EMERGENCY NETWORK	TOYOTA MOTOR CORPORATION AUSTRALIA	LANDCRUISER	SAATCHI & SAATCHI Sydney	AUSTRALIA	Gold Lion
MISSION TO THE MOON	AUDI	AUDI	THJNK Hamburg	GERMANY	Bronze Lion
BAJAJ V	BAJAJ	BAJAJ AUTOMOBILES	LEO BURNETT INDIA Mumbai	INDIA	Bronze Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
THE ORGANIC EFFECT	COOP	RETAIL STORES	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Grand Prix
CARREFOUR BABY NIGHT	CARREFOUR	BABIES' PRODUCTS	SAATCHI & SAATCHI Milan	ITALY	Bronze Lion
DXP CAR	DOMINO'S	DOMINO'S PIZZA	CP+B Boulder	USA	Silver Lion
A06 (Travel, Transport & Leisure)
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Silver Lion
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Gold Lion
SUPER BOWL BABIES CHOIR	NATIONAL FOOTBALL LEAGUE	SUPER BOWL 50	GREY NEW YORK	USA	Silver Lion
A07 (Media & Publications)
ANTI-RIVAL VACCINE	BANDSPORTS	CORPORATE IMAGE	OGILVY BRASIL São Paulo	BRAZIL	Silver Lion
HATTRICK	BEIN SPORTS	CHAMPIONS LEAGUE CHANNEL	TAPSA \| Y&R Madrid	SPAIN	Silver Lion
A08 (Financial Products & Services)
SLOW DOWN GPS	IF INSURANCE	INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Gold Lion
FAST FORWARD	GEICO	INSURANCE	THE MARTIN AGENCY Richmond	USA	Bronze Lion
A10 (Commercial Public Services)
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES	NORTON BY SYMANTEC	NORTON	GREY SAN FRANCISCO	USA	Bronze Lion
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Silver Lion
WORDS TO WATCH	EASY WAY LANGUAGE CENTER	INSTITUTIONAL	LDC São Paulo	BRAZIL	Bronze Lion
A11 (Corporate Image)
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA	Gold Lion
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND	Bronze Lion
A12 (Public Health & Safety)
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA	Gold Lion
BRAINBAND	SAMSUNG AUSTRALIA	SAMSUNG BRAINBAND	LEO BURNETT SYDNEY Sydney	AUSTRALIA	Silver Lion
A13 (Public Sector & Awareness Messages)
REWORD	HEADSPACE	REWORD WEB APPLICATON	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze Lion
A14 (Charities & Appeals)
CHOCÓ TO DANCE	JPGC FOUNDATION	SCHOLARSHIPS FUND	MULLENLOWE SSP3 Bogotá D.C.	COLOMBIA	Bronze Lion
BEHIND THE LEATHER	PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS	PETA ASIA	OGILVY & MATHER Bangkok	THAILAND	Bronze Lion
B01 (Guerrilla Marketing & Stunts)
THE FAIREST NIGHT OF ALL	AB INBEV	ANDES BEER	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	Silver Lion
#SMARTEFFECT	MERCEDES-BENZ PORTUGAL	SMART FORTWO	BBDO PORTUGAL Lisbon	PORTUGAL	Bronze Lion
LE BON	LIDL	DISCOUNT FOOD	INGO Stockholm	SWEDEN	Bronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Gold Lion
SILVERADO "CAGES"	CHEVROLET	CHEVROLET SILVERADO- AUTOMOTIVE	COMMONWEALTH//McCANN Detroit	USA	Bronze Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Gold Lion
TRIBECA FILM FESTIVAL REACTOR	TRIBECA FILM FESTIVAL	FILM FESTIVAL	J. WALTER THOMPSON New York	USA	Bronze Lion
B02 (Live Shows / Concerts / Festivals)
GRAMMYCAM	THE GRAMMYS	THE 58TH GRAMMY AWARDS	TBWA\CHIAT\DAY Los Angeles	USA	Silver Lion
DACIA FAMILY PROJECT	RENAULT ITALIA	AUTOMOTIVE	PUBLICIS ITALY Milan	ITALY	Bronze Lion
B03 (Use of Exhibitions / Installations)
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze Lion
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Gold Lion
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA	Gold Lion
B04 (Use of Ambient Media: Small Scale)
PAPER GLASSES	SAVE THE CHILDREN AND SANTILLANA	CHILDREN EDUCATION	GREY MÈXICO Mexico City	MEXICO	Bronze Lion
THE SAB SPIKE DETECTOR COASTER	SOUTH AFRICAN BREWERIES	DRINK RESPONSIBLY INITIATIVE	GEOMETRY GLOBAL JOHANNESBURG	SOUTH AFRICA	Bronze Lion
B05 (Use of Ambient Media: Large Scale)
LIVE VINES	LOWE'S	LOWE'S	BBDO New York	USA	Bronze Lion
CALL BRUSSELS	VISIT BRUSSELS	VISIT BRUSSELS	AIR Brussels	BELGIUM	Bronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Silver Lion
HIGHWAY ROBBERY	VOLVO CAR USA	2016 VOLVO XC90 T8	GREY NEW YORK	USA	Silver Lion
B06 (Use of Customer in-Store Experience)
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE	Silver Lion
WHOPPER SIGN	BURGER KING	FAST FOOD RESTAURANT	DAVID Miami	USA	Bronze Lion
GAYNZ	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA	Bronze Lion
B07 (Use of Competitions & Promotional Games )
MOST OPEN TEST DRIVE	DAIMLER AG, SMART	SMART FORTWO CABRIO 453	BBDO GROUP GERMANY Berlin	GERMANY	Bronze Lion
B08 (Use of Broadcast)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA	Silver Lion
VIRGIN AMERICA BLAH AIRLINES	VIRGIN AMERICA	TRAVEL & TRANSPORT	ELEVEN San Francisco	USA	Bronze Lion
GO MONO	RADIO XXI	RADIO STATION	McCANN WORLDGROUP ROMANIA Bucharest	ROMANIA	Bronze Lion
HOLIDAYS ON DEMAND	TRANSAVIA	AIRLINE COMPANY	LES GAULOIS Puteaux	FRANCE	Bronze Lion
B09 (Use of Print or Standard Outdoor )
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Gold Lion
PEPITO	GFR MEDIA	PRIMERA HORA	McCANN San Juan	PUERTO RICO	Bronze Lion
C01 (Use of Digital Platforms)
ACR STREET VIEW TEST	ACR (THE AUTOMOBILE CLUB OF ROMANIA)	DRIVING SCHOOL	PUBLICIS ROMANIA Bucharest	ROMANIA	Silver Lion
WORDS TO WATCH	EASY WAY LANGUAGE CENTER	INSTITUTIONAL	LDC São Paulo	BRAZIL	Silver Lion
COLORMAPS	PPG COMEX	COMEX	J. WALTER THOMPSON MEXICO Mexico City	MEXICO	Bronze Lion
C02 (Use of Mobile )
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Gold Lion
ISEA APP	MIGRANT OFFSHORE AID STATION (MOAS)	ISEA APP	GREY GROUP Singapore	SINGAPORE	Bronze Lion
CELEBRITY TANTRUM	SAMSUNG AUSTRALIAN=	SAMSUNG TAB S2	LEO BURNETT SYDNEY Sydney	AUSTRALIA	Silver Lion
C03 (Use of Social Platforms)
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Silver Lion
IN-A-SNAP	LOWE'S	LOWE'S	BBDO New York	USA	Silver Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Silver Lion
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA	Gold Lion
#SQUARESHAKES	SONIC DRIVE-IN	SONIC DRIVE-IN	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Bronze Lion
C04 (Co-Creation & User Generated Content )
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA	Silver Lion
THE LAZIEST COMPETITION EVER	CARLTON UNITED BREWERIES	LAZY YAK PALE ALE	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze Lion
MASHIMACHINE	4PELAGATOS.COM	ONLINE JOURNAL	LEO BURNETT MÉXICO	MEXICO	Silver Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Silver Lion
STRAIGHT OUTTA	BEATS BY DRE.	BEATS BY DRE.	R/GA HUSTLE Los Angeles	USA	Gold Lion
SNAP KING	BURGER KING ARGENTINA	GRILL HERITAGE	DAVID Buenos Aires	ARGENTINA	Bronze Lion
C05 (Response / Real-time Activity)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA	Gold Lion
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Bronze Lion
SEARCH RACISM. FIND TRUTH.	REFUGEES WELCOME	NPO	FCB ZÜRICH	SWITZERLAND	Bronze Lion
STARDUST FOR BOWIE	STUDIO BRUSSEL	STARDUST FOR BOWIE	DDB BRUSSELS	BELGIUM	Bronze Lion
#WHOISTHEKING	BURGER KING FRANCE	FOOD	BUZZMAN Paris	FRANCE	Gold Lion
HELP KENYA NOT KANYE	CROWDRISE	FUNDRAISING FOR KENYAN CHARITIES	ALMA DDB Miami	USA	Bronze Lion
WIN A BREAST RECONSTRUCTION	BENETIET	BENETIET	LDV UNITED Antwerp	BELGIUM	Bronze Lion
CURRY MVP ACTIVATION	UNDER ARMOUR	BASKETBALL	DROGA5 New York	USA	Bronze Lion
C06 (Use of New Technology)
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA	Silver Lion
LANDCRUISER EMERGENCY NETWORK	TOYOTA MOTOR CORPORATION AUSTRALIA	LANDCRUISER	SAATCHI & SAATCHI Sydney	AUSTRALIA	Silver Lion
REAL VIEWS	RENAULT	RENAULT MÉGANE	PUBLICIS BRUSSELS	BELGIUM	Bronze Lion
BRAINBAND	SAMSUNG AUSTRALIA	SAMSUNG BRAINBAND	LEO BURNETT SYDNEY Sydney	AUSTRALIA	Gold Lion
D01 (Launch / Re-launch )
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Lion
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA	Silver Lion
SHOPLIFTERS	HARVEY NICHOLS	LOYALTY APP	ADAM&EVEDDB London	UNITED KINGDOM	Bronze Lion
D02 (Sponsorship & Partnership)
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY	Silver Lion
THE NEXT REMBRANDT	ING	ING	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	Silver Lion
E01 (Integrated Campaign led by Promo & Activation)
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Lion
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Gold Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Gold Lion
SAMSUNG "ANTIDIARY"	SAMSUNG ELECTRONICS AMERICA	GALAXY S6	72ANDSUNNY New York	USA	Bronze Lion
E02 (Low Budget Campaign)
BITTERSWEET PIES	PAUL	RESTAURANTS	McCANN WORLDGROUP ROMANIA Bucharest	ROMANIA	Bronze Lion
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE	Silver Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Silver Lion
THE BULLETPEN	MINISTRY OF NATIONAL EDUCATION COLOMBIA	MINISTRY OF NATIONAL EDUCATION	McCANN COLOMBIA Bogotá	COLOMBIA	Bronze Lion