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OOH New business South Africa

TBM installs screens in Premier Club airport lounges

In January 2003 media owner TBM completed its largest ever installation of plasma screens - fifty new large format screens - at Johannesburg International Airport, most of which are located in the new Domestic Terminal. This installation, together with its existing 29 screens at the airport, made TBM arguably the largest media owner at Johannesburg International.

TBM has now further extended its presence at the Johannesburg airport with the installation of plasma screens in the prestigious Premier Club Lounges - business class lounges, that attract the country’s top business travellers.

In line with it’s expansion roll-out strategy, TBM will also be installing screens in the Premier Club Lounges in Durban and Cape Town airports. The advantage of displaying in these lounges is that they are open to all members of the travelling public regardless of airline, so there is a wide variety of audiences reached.




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