When Southgate Mall wanted to tell prospective customers they had extended shopping hours in the centre, they used a well-located Nail Outdoor billboard to shout the message, “Extended Trading Hours”, loud and clear.
To add emphasis, a giraffe expresses its interest by craning its neck around the message to read the communication.
The location is particularly well selected as vast numbers of local residents from Soweto, Lenasia, Walkerville and surrounds commute past the signage twice daily.
