The good turn it did Messina several years ago paid back FCB Jonssons this year when it was tasked with designing and reproducing the platinum mine's annual report. A few years back, Messina had asked the financial advertising and investor relations specialist to come to its rescue after its then-current supplier was in very real danger of missing the deadline for delivering the annual report. Within financial sectors, this is a grave situation, because deadlines have to comply with strict Johannesburg Stock Exchange regulations. FCB Jonssons rose to the occasion typesetting and proofing the job – and then over-seeing the printing – to deliver the finished annual report to Messina within 24 hours. Since then, FCB Jonssons has understandably been Messina's supplier of choice for this particular task. This year it was given the added challenge of designing the annual report, and reaction from Messina's board, employees and the market to the design has been very favourable.
