The Tshwane Business and Agricultural Corporation (Tshwabac) – organisers of the annual International Pretoria Show – commissioned Studio M, a Pretoria based graphic design company, to come up with a new image for the show.
This according to show co-ordinator Hanlie Delport who says the show, now in its 65th year, deserves a new look. "This will give a total new feel to an event which has reached many milestones. It signifies the true celebration of its long existence."
Delport says the look, as described by the designer, will live up to the shows reputation. It reflects the physical energy of the show, brought by the people attending, whether it is the visitors, exhibitors, the live acts and music or the events.
The stroke underneath the star acts as the platform for this energy – the show grounds itself and the committee behind the organising of the show.
Lively, energetic colours are used. Light green as energy – a rich colour, and a rich blue as foundation colour, bringing stability to the logo.
The typeface used and spacing of the letters is contemporary, light and legible to relate to the energy of the logo.
All of the above elements are complementary to South Africa, yet the logo is of an international standard.
It also represents the atmosphere at the show venue, the Tshwane Events Centre.
