PR & Communications Trends

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#BizTrends2021: Search share of voice; an emerging trend
#BizTrends2021: Search share of voice; an emerging trend

Social share of voice has become an extremely popular measure of how much potential market share a brand has. Based on brand mentions, it gives you an accurate view of how many conversations people are having about a brand. It's simple and it's...

Craig HannabusBy Craig Hannabus 11 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication
#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk, head of operations at brand intelligence research company Ornico, tells us what he thinks communicators need to keep in mind for the coming year...

Francois van DykBy Francois van Dyk 6 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies
#BizTrends2021: Mergers, acquisitions and deaths of agencies

The Covid-19 pandemic has accelerated a process of mergers in our industry...

César VacchianoBy César Vacchiano 6 Jan 2021

#BizTrends2020: Reputation management, a more integrated ecosystem
#BizTrends2020: Reputation management, a more integrated ecosystem

Looking at corporate reputation management in 2020, one of the biggest challenges we are going to face is the full integration of reputation across the entire value chain...

Daniel MunslowBy Daniel Munslow 31 Jan 2020

Zibusiso Mkhwanazi is the founder and Group CEO of M&N Brands.
#BizTrends2020: The growth of mass market digital content

The growth of mass market digital content. That's the biggest shape-shifting, game-changing trend I am seeing...

Zibusiso MkhwanaziBy Zibusiso Mkhwanazi 28 Jan 2020

#BizTrends2020: Consuming media and living the dream
#BizTrends2020: Consuming media and living the dream

With the greatest anticipation that the African marketing and communication industry will thrive and strengthen in the foreseeable future, it is important to note that the way we as South Africa and the greater continent consumes media will determine...

Gee MotsepeBy Gee Motsepe 21 Jan 2020

Mathe Okaba, CEO of the ACA.
#BizTrends2020: On social ills, margins and marketing effectiveness

There are three distinct areas that will to some extent continue shaping and moulding our profession and the broader marketing and communications industry in 2020 and beyond...

Mathe OkabaBy Mathe Okaba 10 Jan 2020

#BizTrends2020: Three mega trends that will shape the future of PR and communication
#BizTrends2020: Three mega trends that will shape the future of PR and communication

When social media appeared in the 2000s it saw the emergence of a whole new digital industry. Many believe that the public relations industry was caught unawares and that they struggled to catch up with the initial opportunities. It is now critical...

Francois van DykBy Francois van Dyk 10 Jan 2020

#BizTrends2020: Looking back to look forward
#BizTrends2020: Looking back to look forward

As a businessowner whose company vision is to be Africa's reputation research company of choice to build sustainable businesses, it is important to be up to date with what is happening on our continent. Trade is booming across Africa...

Regine le RouxBy Regine le Roux 6 Jan 2020

Dion Chang, founder of Flux Trends.
#BizTrends2020: The politics of rage; the quest for middle ground

By the end of 2019, the rising anger around the globe was palpable, as were the divisions that fuelled the rage...

Dion ChangBy Dion Chang 6 Jan 2020

Sharon Piehl, managing director at FleishmanHillard.
#BizTrends2019: Are you marathon fit?

Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...

Sharon PiehlBy Sharon Piehl 28 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

Francois van DykBy Francois van Dyk 25 Jan 2019

#BizTrends2019: Why rent when you can buy?
#BizTrends2019: Why rent when you can buy?

Investing in owned media to promote your travel brand...

Natalia RosaBy Natalia Rosa 16 Jan 2019

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

Janine LloydBy Janine Lloyd 15 Jan 2018



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