Ronelle Bester, MD of Red Ribbon Communications, started her career in technology at Dimension Data as marketing manager of the Western Cape. She has a BTech degree in public relations from Nelson Mandela Metropolitan University and has lectured in public relations at both the University of South Africa and Varsity College. Email Ronelle at , read her blog and follow her on Twitter at @ronelle.

Current employment

Managing Director
Red Ribbon Communications -
5 tips to turn your LinkedIn company page into a lead generation page

LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...

By Ronelle Bester 24 May 2019

Four digital transformation communication strategies

Digital transformation has changed how we communicate with our customer, colleagues and friends. The digital age demands a new kind of communications leader...

By Ronelle Bester 25 Mar 2019

How women entrepreneurs can influence the future

On Red Ribbon's 15th birthday, what I know for sure is that entrepreneurship is a practical path of self-empowerment. Especially for women...

By Ronelle Bester 1 Mar 2018

The role of PR in lead generation

With the economy in a state of unprecedented instability, businesses are increasingly looking to see real and measurable results from their marketing efforts. In light of this growing trend, lead generation has become a key focal point for B2B enterprises anxious to understand the actual impact of their spend...

By Ronelle Bester 28 Apr 2017

Managing an online PR crisis

A PR crisis can erupt at any time - be it the result of a disgruntled employee or an enraged customer - and can cause a company a significant amount of reputational damage if handled incorrectly.

By Ronelle Bester 25 Jul 2012

Choosing the right PR agency

Companies looking to further their corporate communications strategies serve to benefit greatly from appointing the correct public relations agency. PR is a long-term investment, so it's vital that you make the right decisions when it comes to deciding whom to hire.

By Ronelle Bester 29 Aug 2011

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