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Marketing & Media
Experiment and refine until you find your custom attribution model
Glenn Gillis 28 Oct 2022
![Source:](https://biz-file.com/c/2109/626548-120x120.jpg?3)
![How the blockchain can restore trust in the ad supply chain](https://biz-file.com/c/1805/439570-120x120.jpg?2)
![Luca Bertolli ©](https://biz-file.com/c/1709/409468-120x120.jpg?2)
Marketing & Media
#Pamro2017: Why most quantitative research is inefficient and wasteful
Juanita Pienaar 6 Sep 2017
![Svetlana Yashina ©](https://biz-file.com/c/1708/407388-120x120.jpg?2)
![How advertising's ugly duckling has turned into a swan](https://biz-file.com/c/1707/401520-120x120.jpg?2)
![Facebook adds to Atlas to eliminate advertising waste](https://biz-file.com/c/1603/334292.jpg)
![Sponsorship is more than just a badge on a Springbok jersey](https://biz-file.com/c/1509/307240.jpg)
Marketing & Media
Sponsorship is more than just a badge on a Springbok jersey
Chris Moerdyk 3 Sep 2015
![Accountability is key to marketing in a recession](https://biz-file.com/c/1508/305455.jpg)
![Big data driving convergence of the CIO and the CMO](https://biz-file.com/c/1407/209520.jpg)
![Peter Mann](https://biz-file.com/b/1307/149349.jpg?3)
![Francois van Dyk](https://biz-file.com/b/1901/532231.jpg?5)
Marketing & Media
The brand, the buzz and the bottom line
Francois van Dyk, Issued by Ornico 20 Sep 2013
![Hilton Rose](https://biz-file.com/b/1405/282521.jpg?9)
![Peter Mann](https://biz-file.com/b/1307/149349.jpg?3)
Marketing & Media
Why PR practitioners may have more power than ad agencies (Part II)
Peter Mann 26 Sep 2012
![Which ads are winners? Your brain knows better than you do](https://biz-file.com/c/1204/101008-120x120.jpg)
Marketing & Media
Which ads are winners? Your brain knows better than you do
Stuart Wolpert 30 Apr 2012
![Overcoming traditional advertising barriers](https://biz-file.com/c/0712/12390-120x120.jpg)
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