Profile

Murray Legg is the Head of Global Strategy at the Influencer platform, Webfluential. Murray holds a Ph.D in biomedical engineering, was included in the global list of Power30under30 in 2013 and Mail & Guardian's Top 200 Young South Africans in 2014. Murray leads strategic business thinking at Webfluential, focusing on its services and growth trajectory. He is a commercial and entrepreneurial thinker with an ability to execute projects.
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How micro and nano influencers shape 'discovery' purchases

Since the birth of marketing in the early 20th century, brands have spent enormous resources trying to understand what people cared about...

Murray LeggBy Murray Legg 3 Sep 2021

When to use influencer marketing
[BizTrends 2016] Aligning with the elders: Influencer marketing

When YouTube started out of beta phase a mere 11 years ago and made its first video available for public viewing, there were 7 billion possible sets of eyeballs available to watch one video...

Murray LeggBy Murray Legg 25 Jan 2016

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