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"Music Business success means taking BANDS to BRANDS and making millions of RANDS"

Music Executive

From 2004 to 2010, Dlamini was an executive at several leading independent record labels in the South African music industry. At Buttabing Entertainment he co-produced SAMA nominated albums of Slikour and Kwesta in Best Hip Hop albums category.

Through Music Branding Partnerships he produced exclusive music for brands to be used in their campaigns and activations. In his years in the music industry he's been blessed to be a part of some of the most talented and prominent musicians' careers. He has worked with Slikour, Mo Flava, Dino Bravo, Shugasmakx, Kabelo Mabalane, Skwatta Kamp, Flabba and Kwesta.

Advertising and Marketing

In 2010 Veli Dlamini took his music executive experience on A & R, brand development and creative strategies spreading his wings into the advertising world to become a marketing strategist consultant to corporate brands.

He is the founder and Director of Celebrities and Brands PTY LTD a multicultural marketing agency assisting brand owners and advertising agencies to CONNECT and COMMUNICATE with the South African premium youth/young adults. The company Translates the culture of this target market through INSIGHT and STRATEGY.