Stephen Sandmann

Specialist digital marketing consultant at Sandmann Digital
Location:Johannesburg, South Africa


I have a keen interest in innovative, digital marketing-lead advertising and search marketing (SEO and paid search), which I've developed through my award-winning agency and corporate career at Ogilvy, Quirk (now Mirum), Vodacom and now a specialist digital marketing consultant at Sandmann Digital.
What's it like to be a digital marketing entrepreneur?

So, what's it like? Stephen Sandman shares a candid collection of experiences he's picked up along the way...

By Stephen Sandmann 27 Jul 2018

Digital marketing tips for SA's small businesses

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

By Stephen Sandmann 2 Nov 2017

What does it take to be a digital marketing entrepreneur?

Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann...

By Stephen Sandmann 10 Oct 2017

Digital marketing innovation - SA has what it takes

The concept of innovation drives me. I love taking calculated risks. I enjoy doing the associated R&D. Most of all I like to watch it unfold as a campaign...

By Stephen Sandmann 28 Jun 2017

Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends...

By Stephen Sandmann 20 Feb 2017

Digital marketing trends for 2017 (part 2)

In part two of my exploration of digital marketing, I decided to find out where other marketers see digital marketing fit into brands' marketing mixes in 2017...

By Stephen Sandmann 8 Feb 2017

Digital marketing trends for 2017 (part 1)

I'm more or less a self-taught digital marketer. It's my curiosity, risk-taking nature and creativity that got me to where I am today and that led me to ask the question, 'What should we look out for in 2017 when it comes to digital marketing?'.

By Stephen Sandmann 2 Feb 2017

Online PR: Reinventing Online Reputation Management

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date...

By Stephen Sandmann 27 May 2016

Digital agency trends to live by in 2016 revisited

We are almost halfway into 2016 so I thought it would be interesting to revisit my thoughts from January this year about digital agency trends. My findings were most interesting...

By Stephen Sandmann 13 May 2016

Digital agency trends to live by in 2016

I have the continued privilege of working with some of the best minds in the digital marketing industry. While doing so, I've picked up a few things that I believe are worth noting for the year ahead...

By Stephen Sandmann 22 Jan 2016

Why should all digital marketers care about creativity?

Creativity plays a central role in digital marketing. I must confess that I'm not a creative, a person who works in an agency's creative department. However, I have the privilege of working with leading creatives...

By Stephen Sandmann 24 Dec 2015

Africa is the mobile advertising world's sleeping giant

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned...

By Stephen Sandmann 8 Dec 2015

Tips to win at digital marketing - Paid search and SEO

Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

By Stephen Sandmann 26 Nov 2015

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