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Radio is something Simon has immersed himself in and in many different areas. On air for just short of 20 years, from programming/promotions management within Primedia to producer of commercial campaigns and CSI initiatives like the Christmas wish, to hard-core radio sales, Parky has done it and loved it. He is now a partner at Ultimate Media and specialises in creating fantastic converged solutions incorporating radio talent and content for clients, and still works on air at Hot 91.9 in Johannesburg.