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Sally Falkow APR is president and co-developer of PRESSfeed (www.press-feed.com), the social media news hub. An ex-PRISA member from Durban, South Africa, she now lives in Pasadena, California.

She is an adjunct professor for social media strategy and content for public relations at the Annenberg School for Communication and Journalism at USC in Los Angeles, California. She blogs at www.proactivereport.com and you can follow her on Twitter at @sallyfalkow.

She is the author of the Effective E-book series: "Your Brand of Expansion - Effective PR strategies for entrepreneurs" and "Web Sense - Effective Website strategies for entrepreneurs".

She has lectured on website PR strategies at Back on Track America, in both Palo Alto (Silicon Valley on the AOL panel) and in LA on the Entrepreneur Magazine panel. She publishes various newsletters on PR strategy. She blogs at www.proactivereport.com.

Follow Sally on Twitter at @sallyfalkow. Email her at moc.aidemsutirem@yllas.