The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...
Pete Case 5 Feb 2018
![[BizTrends 2016] Producing content at the speed of culture](https://biz-file.com/c/1602/330658-120x120.jpg?2)
When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...
Pete Case 11 Feb 2016
Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...
Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...
Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and...
Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a...
It's time for brands to be bold in their digital investments as they look to build meaningful connections with their customers, says Gloo founder, Pete Case.
South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.
Reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise.
More brands than you might think still count click-throughs and likes as their main measure of digital's worth. These benchmarks alone are too limited to help us understand how consumers interact with brands in an environment as rich and as fragmented as digital.
With the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next.
