Pete Case founded Gloo in 2005, after moving to South Africa in 2000 from the UK. Since then, the company has grown into one of the country's most awarded digital agencies, winning the coveted Digital Agency of the Year award seven times running between 2007 and 2013.

Pete helps steer the creative vision of the Glooniverse, while spearheading its role in Africa's digital revolution. His career in design and advertising spans 25 years - after completing an honours degree in graphic design from Middlesex University in London, he started his career in TV and film, later crossing over into the world of digital and interactive marketing.

Pete has earned awards and recognition globally at the Emmys, Cannes, and Clios. The highlights include: 10 awards at the Webbys, Africa's first Gold at the ECHOs, Africa's first digital craft award at D&AD, two Loerie Grand Prix awards, 69 Loerie statues, and the current Bookmarks Agency of the Year title.

He was the first digital representative to be appointed to the Creative Circle committee, and was recently voted The Most Respected Creative Director in the MarkLives 2013 survey of Johannesburg's top advertising agencies.

Pete has been invited to judge local and international awards, including Promax, the CLIOs, Webbys, One Show, Dubai Lynx, Bookmarks, Loeries and the BDA awards.