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Paul Anderson is a software consultant based out in California. For over five years he has been offering CRM consultation services to a wide market. During this period he has observed what works and what doesn't work for companies. He brings in his wealth of experience on CRM customisation and solutions to his writings on web. He is an avid reader and enthusiastic blogger and engaged with many online communities. He also loves outdoor sports and often goes fly fishing with fellow enthusiasts.

Paul is currently associated with Corelynx Inc., also a California based company, which offers wide range of software solutions to customers that includes cloud computing, applications development, open source software development and more. CRM customisation is one of its prime focus areas and it offers SaaS CRM solutions to small and medium size enterprises. Follow Paul Anderson on twitter at @pauland29268750.