Given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the "inclusion revolution" by means of ad campaigns, social content and CSI initiatives...
Nicky Brand 14 Jan 2021
Nicky Brand, senior business consultant at Acceleration writes that the women of 2030 will not be stereotyped and elaborates on research from Wunderman Thompson which identifies five emerging female archetypes for the modern marketer to consider...
Nicky Brand 4 Sep 2020
