Nici Stathacopoulos is CEO of marketing services agency proximity#ttp (www.proximityttp.co.za), a a joint venture between Proximity Worldwide, The Tipping Point and BBDO SA that focuses on breaking through behaviour changing ideas. She is also a Loeries Awards board member and John Caples Awards country chair. Contact her on tel +27 (0)11 447 7093 or email nici@proximityttp.co.za.