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With a BA Journalism, Natalie started her career in magazines in 2004 at celebrity magazine Heat. In 2007, she moved to young women's magazine Cleo, becoming its editor in 2010. After the magazine's demise in 2011, Natalie stayed on at publishing house at Caxton Magazines as a digital strategist.

Swapping features meetings for Facebook apps only reaffirmed her love of good content. As a digital strategist, Natalie worked across various magazine brands like Farmer's Weekly, Country Life, Bona, People and Woman & Home, giving her a good understanding of all kinds of online content, for all kinds of people.

In 2013, Natalie joined Native VML as content producer/digital writer, working with various clients on blogs, web copy, newsletters, social media, games, quizzes and apps as well as for video and podcasts. Seven months later she was promoted to head of content and most recently head of social media. Natalie is responsible for delivering purpose-driven, strategically-led content, no matter the platform, no matter the format.