Monique Claassen

Monique Claassen

Client Service Director Media and Digital at Kantar
Location:Johannesburg, South Africa

Profile

Taking the guess work out of marketing. Digital Junkie, Travel addict, bit of a data geek. Views are my own.
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#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa
#PAMRO2021 Sticky media trends post-2020: How to rethink media planning in Africa

Think audio, not radio; video, not TV; and news, not print. Refine your business strategy by clicking on the media consumption and planning trends of today set to maximise your brand ROI across Africa...

Monique ClaassenBy Monique Claassen, Issued by Kantar 9 Nov 2021

The audio evolution has arrived, has your media strategy?
The audio evolution has arrived, has your media strategy?

One of the top questions in media circles today is whether radio and audio is still relevant to media plans in times of crisis. Here's why the answer is a resounding 'yes'...

Monique ClaassenBy Monique Claassen, Issued by Kantar 13 Oct 2020

Media investment during a global pandemic - where should brands focus right now?
Media investment during a global pandemic - where should brands focus right now?

Right now, investment depends on the category and the specific product or service you're promoting...

Monique ClaassenBy Monique Claassen, Issued by Kantar 8 Apr 2020

#BizTrends2019: Media trends for 2019
#BizTrends2019: Media trends for 2019

2019 is poised to be the year where the integration of artificial intelligence permeates across all facets of marketing. This includes delivering better customer experiences across brands, driving better media targeting and helping define real-time...

Monique ClaassenBy Monique Claassen, Issued by Kantar 7 Jan 2019

The surprising trend a multiscreen use study has revealed
The surprising trend a multiscreen use study has revealed

In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and seeks a deep understanding of how consumers engage with advertising, particularly in digital format...

Monique ClaassenBy Monique Claassen, Issued by Mobile Marketing Association 12 Aug 2016

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