Michael Hinze is environmental creative director of strategic brand and communications design consultancy HKLM (www.hklm.co.za; Biz press office, with an industry career spanning 20 years. He was previously environmental creative director at Switch Interior Design and Enterprise IG Africa Middle East, as well as design architect at TC Design. His expertise lies in design, and managing the process of a design (within the multifaceted environmental branding disciplines) from concept through to completion.