Louise Hefer

Louise Hefer

Media Strategist/Implementation Planner at The MediaShop
Location:South Africa

Profile

Louise Hefer has over a decade of media industry experience - currently Media Strategist and CCM (Chief Coffee Maker) at The MediaShop. She is a custodian of knowledge management, laughing, having fun and seeing the glass half full. Trying to change the world one step at the time.
Image source: Gallo/Getty Images.
Fostering diversity of thought

Do you know what I love most about South Africa other than our resilience? Our diversity. If brands want to drive creativity and innovation, it's going to take a lot of work and patience...

Louise HeferBy Louise Hefer 13 Jun 2019

Remember to remember me - making advertising stick
Remember to remember me - making advertising stick

Louise Hefer shares five rules to keep in mind when trying to build lasting impressions in advertising...

Louise HeferBy Louise Hefer 12 Sep 2018

The modern-day mom and what brands need to keep in mind
The modern-day mom and what brands need to keep in mind

I've been working on a brand within the Baby Care category for a couple of years now, and I've always thought that I have a good insight into moms and how to be relevant to them...

Louise HeferBy Louise Hefer 10 May 2018

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