Profile

Kevin is a co-founder and director of ByDesign Communications, with over twenty years' experience in corporate communication strategy, media strategy, social media strategy and crisis counselling...
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Communicators - It's time to do our jobs

If we, communicators, do our jobs properly now, by the time we've figured out our new normal we'll be able to talk about how there are enough fish in the sea for everyone, and not about the one, or many, that got away...

Kevin WelmanBy Kevin Welman 6 May 2020

#BizTrends2020: How diminishing trust is changing the PR and comms game
#BizTrends2020: How diminishing trust is changing the PR and comms game

There are three main forces that will fundamentally shape the world of PR and business communications in 2020 and beyond...

Kevin WelmanBy Kevin Welman 13 Jan 2020

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

There are two major trends affecting communications this year: influencer marketing and the rise of specialists...

Kevin WelmanBy Kevin Welman 8 Jan 2018

Six business lessons in learned in 150 days
Six business lessons in learned in 150 days

So we've been in operation for about 150 days, and there have been a few lessons, many in fact, and looking back, a few things have surprised me and stand out...

Kevin WelmanBy Kevin Welman 13 Feb 2017

Global network vs independence - does size really matter?
Global network vs independence - does size really matter?

Founder of newly-launched ByDesign Communications agency, Kevin Welman, discusses the merits of being part of a global network, versus being an independent agency...

Kevin WelmanBy Kevin Welman 7 Sep 2016

Managing business reputation - a luxury or necessity?
Managing business reputation - a luxury or necessity?

Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade...

Kevin WelmanBy Kevin Welman 1 Mar 2016

Is the communications landscape where it needs to be?
Is the communications landscape where it needs to be?

The prestigious Bookmark Awards have been presented annually for the past eight years, honouring the industry's best digital work...

Kevin WelmanBy Kevin Welman 23 Feb 2016

Bridging the gap
Bridging the gap

Corporate behaviour matters as much as products and customer benefits in influencing perceptions of companies and driving buying decisions, according to global research on corporate reputation...

Kevin WelmanBy Kevin Welman 20 Apr 2015

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