Haydn Townsend

Haydn Townsend

Managing Director at Accenture Interactive
Location:South Africa

Profile

Haydn Townsend is the managing director of Accenture Interactive, He's a qualified chartered marketer who has worked across the FMCG and advertising industry, including Ogilvy Johannesburg, where he reached deputy managing director and as chief strategy officer at The Jupiter Drawing Room (TJDR). He was also CEO of sponsorship and activation company Sail Sport & Entertainment.
Effective CX begins with optimisation of operations
Effective CX begins with optimisation of operations

Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected...

Haydn TownsendBy Haydn Townsend 28 Sep 2021

How manufacturers can unleash their digital marketplace superpower
How manufacturers can unleash their digital marketplace superpower

Digital marketplaces such as Amazon, Alibaba, click and collect models, and food delivery ecosystems have rapidly changed consumer behaviour, and increased the demand for convenience...

Haydn TownsendBy Haydn Townsend 3 May 2021

Customers are wanting personalised experiences from winning brands
Customers are wanting personalised experiences from winning brands

Today, experience is king and 80% of customers say they are more likely to do business with a company if it offers personalised experiences...

Haydn TownsendBy Haydn Townsend 24 Mar 2021

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

Haydn TownsendBy Haydn Townsend 3 Nov 2020

[BizTrends 2016] Open-sourced collaboration
[BizTrends 2016] Open-sourced collaboration

My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration.

Haydn TownsendBy Haydn Townsend 28 Jan 2016

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