Profile

A Consumer Researcher and Brand Strategist with a special focus on the Middle East and Africa. Diverse sector expertise covers: packaged goods, food & beverages, financial services, retail, healthcare, automotive and telecoms. Contact: moc.liamg@oganazum.nedlog
Will the Apple Watch find a ready market amidst rising Africans?
Will the Apple Watch find a ready market amidst rising Africans?

When the Apple Watch hits the market in 2015, Africa's verdict on the watch will count more than ever before. The continent is emerging to be the fastest growing mobile market in the world...

Golden MuzanagoBy Golden Muzanago 13 Oct 2014

How to capitalise on Africa's rising middle class
How to capitalise on Africa's rising middle class

Africa's moment is virtually here. With a GDP growth averaging 5%, it's no wonder that Africa has become a focus for investment. All eyes are on Africa's rapidly emerging middle class - a group expected to drive consumption on the rising continent.

Golden MuzanagoBy Golden Muzanago 21 May 2014

A world-class brand needs a world-class home
A world-class brand needs a world-class home

African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.

Golden MuzanagoBy Golden Muzanago 18 Oct 2013

The 'Madiba Magic' - branding that offers tips to success
The 'Madiba Magic' - branding that offers tips to success

Nelson Mandela's iconic status is anchored on three key building blocks that characterise strong brands: meaning, difference and salience.

Golden MuzanagoBy Golden Muzanago 27 Sep 2013

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