When the Apple Watch hits the market in 2015, Africa's verdict on the watch will count more than ever before. The continent is emerging to be the fastest growing mobile market in the world...
Golden Muzanago 13 Oct 2014
Africa's moment is virtually here. With a GDP growth averaging 5%, it's no wonder that Africa has become a focus for investment. All eyes are on Africa's rapidly emerging middle class - a group expected to drive consumption on the rising continent.
Golden Muzanago 21 May 2014
African brands are absent from the Interbrand 2013 list of 100 Best Global Brands and had one African brand listed in the Millward Brown BrandZ 2013 survey. Africa's performance on the top tier global brands is just not up to scratch.
Golden Muzanago 18 Oct 2013
Nelson Mandela's iconic status is anchored on three key building blocks that characterise strong brands: meaning, difference and salience.
Golden Muzanago 27 Sep 2013