Eugene graduated from the University of Cape Town with distinctions in financial accounting and classical piano. He then spent over two-and-half years working in branding and communications at two of South Africa's top market research companies. Eugene also spent over three-and-a-half years at an eLearning start-up, all while building his business as an award-winning writer.

Visit, follow @eugeneyiga on Twitter, or email moc.agiyenegue@olleh to say, um, hello.
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Current employment

Marketing Consultant
Eugene Yiga -
Cryptocurrency adoption in Africa: The ups and downs

Africa is booming in terms of cryptocurrency adoption, according to the 2020 Geography of Cryptocurrency Report by Chainalysis...

By Eugene Yiga 14 Jun 2021

6 ways hotels can show customers love

The English word 'love' means different things to different people. For Rob Collins, chief operating officer of Sun International, hotels need to embrace six types of love, inspired by the Ancient Greeks.

By Eugene Yiga 1 Sep 2020

Challenging the challenges of booking a flight during the Covid-19 pandemic

Even though it might not feel like it when every day is some combination of a nightmare written by Franz Kafka and George Orwell, there will come a time when Covid-19 is behind us and more of us realise that it's safe to fly again...

By Eugene Yiga 25 Jun 2020

And then everything changed

Eugene Yiga explores how Covid-19 is impacting the travel, hospitality, and entertainment industries in South Africa...

By Eugene Yiga 8 May 2020

Radisson RED targets millennial mindset

According to financial services company UBS, millennials could be worth $24tn by 2020. To capitalise on how this growing market will impact the hotel industry, Radisson RED plans to expand its offering and further develop its brand...

By Eugene Yiga 2 Dec 2019

Celebrating SA's culinary rock stars at the 2019 Eat Out Awards

The 21st annual Eat Out Mercedes-Benz Restaurant Awards recently took place at the GrandWest Grand Arena in Cape Town...

By Eugene Yiga 20 Nov 2019

Caroline Leisegang introduces her Body of Preludes

Caroline Leisegang's new album, My Body Of Preludes, was released in August and debuted at number one on iTunes...

By Eugene Yiga 13 Sep 2019

The Cellars-Hohenort: a luxury Cape Town boutique hotel

It's easy to see why the Cellars-Hohenortt was voted as one of the top 25 hotels in South Africa in this year's TripAdvisor Travellers' Choice Awards...

By Eugene Yiga 22 Aug 2019

Luke Dale-Roberts expands his culinary empire

One of the big winners at 2018's Eat Out Mercedes-Benz Restaurant Awards was The Test Kitchen. Not only did the Cape Town restaurant rank second overall, but it also won the Eat Out Diners Club Award for Service Excellence...

By Eugene Yiga 21 Jan 2019

How to target LGBT travellers

Based on data from the Department of Commerce and Community Marketing Inc., the estimated annual economic impact of lesbian, gay, bisexual, and transgender (LGBT) travellers is over $75bn per year in the US alone...

By Eugene Yiga 3 Jan 2019

Fighting the rise of workplace depression and suicide

A recent report from the CDC showed that the USA is in the grip of a sustained rise in the suicide rate for both sexes and across all age groups. From 1999 to 2014, the suicide rate rose by 24%. A database from the OECD also shows that the recent uptick is mirrored in Britain and the Netherlands, among other countries...

By Eugene Yiga 31 Dec 2018

RunwaySale's runaway success

RunwaySale was born from a love of affordable designer brands. The two dynamos behind this business combined their international experience to give South Africans access to premium brands...

By Eugene Yiga 13 Dec 2018

The Shortmarket Club expands with The Commissary

At the recent Eat Out Mercedes-Benz Restaurant Awards, The Shortmarket Club in Cape Town was ranked as one of the 20 best in the country...

By Eugene Yiga 12 Dec 2018

Hey Jude gets your to-do list done

Marcus Smith, founder and head architect of Hey Jude Technology, chats to Eugene Yiga about outsourcing to-do lists with his innovative app.

By Eugene Yiga 6 Dec 2018

Targeting Chinese tourists along their customer journey

Dr Berenice Pendzialek, a Chinese outbound tourism specialist, speaks to Eugene Yiga about China's technological trends and how to connect with Chinese tourists along different touchpoints of the customer journey...

By Eugene Yiga 4 Dec 2018

Brian McKnight on performing and travelling

After more than a quarter century as a recording artist, Brian McKnight once again reinvigorated his approach to songwriting, recording, and performing...

By Eugene Yiga 4 Dec 2018

Celebrating South Africa's culinary rock stars at the Eat Out Mercedes-Benz Restaurant Awards

The annual Eat Out Mercedes-Benz Restaurant Awards took place at the GrandWest Grand Arena in Cape Town on Sunday, 18 November 2018...

By Eugene Yiga 21 Nov 2018

Beth Diane Armstrong on her first major solo exhibition

Eugene Yiga speaks to 2017 Standard Bank Young Artist Beth Diane Armstrong. She recently presented in perpetuum, her first major solo exhibition from and the first cohesive body of work she's put together since 2011.

By Eugene Yiga 20 Nov 2018

Africa's first Radisson RED celebrates its first anniversary

Eugene Yiga talks to the curator of Radisson RED in Cape Town, Dale Simpson, about the new hotel...

By Eugene Yiga 14 Nov 2018

Travis Pastrana to open training centres around the world

Eugene Yiga chats to professional motorsports competitor and stunt performer Travis Pastrana about his championship career, family life, and more...

By Eugene Yiga 12 Nov 2018

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