Edward Herridge

Edward Herridge

Finishing artist at Grey Advertising
Location:South Africa

Profile

Edward matriculated in 1992 after which he performed military service and began his working career in printing by studying electronic origination at the South African Printing College. Edward eventually became an account executive for Oakes and Associates at Investec Bank. He then migrated into advertising and became brand manager for Ronin Grain Management Solutions. Edward departed Ronin GMS to pursue his own interest before finding employment at Grey adverting as a finishing artist, re-toucher, motion graphic and digital designer.
#BizTrends2022: Change is trending
#BizTrends2022: Change is trending

Stephen Hawkins famously said, "Intelligence is the ability to adapt to change". But what is this change he is talking about?

Edward HerridgeBy Edward Herridge 3 days ago

Moments between photographs: Part 2
Moments between photographs: Part 2

The state of the world today should not be a surprise. It is the cliched cycle of history we are doomed to repeat because our memories are so short...

Edward HerridgeBy Edward Herridge 23 Nov 2021

Moments between photographs: Part 1
Moments between photographs: Part 1

Combine the Covid-19 pandemic, which forced abrupt change to the status quo, the polarising narratives of traditional and digital media and a growing distrust in leadership...

Edward HerridgeBy Edward Herridge 16 Nov 2021

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The end of an Ice Age

Businesses that do not adapt to the changing times are left behind to watch their market share dwindle...

Edward HerridgeBy Edward Herridge 21 Jun 2021

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The glitch in the matrix is a quark

For thousands of years the wild sciences were the playground of mystics, mages and heretics...

Edward HerridgeBy Edward Herridge 2 Jun 2021

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The future of humans is up to AGI

We humans inherited this ability to 'speak' reality into being...

Edward HerridgeBy Edward Herridge 31 May 2021

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Navigating reality through limited experience

For all intents and purposes, our bodies are meat suits that serve as a 'space suit for the soul'...

Edward HerridgeBy Edward Herridge 27 May 2021

A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment
A sticky situation: Part 3: Automation, Covid-19 and the Utopia of unemployment

Edward Herridge gives us a glimpse into the atavistic fear of technology and how our brains will mean that we simply would not be able to think fast enough...

Edward HerridgeBy Edward Herridge 5 May 2021

A sticky situation: Part 2: Post humans, frogs and AGI
A sticky situation: Part 2: Post humans, frogs and AGI

In Part 1, Edward Herridge took a look at the genre of apocalyptic entertainment being popular because it accesses an atavistic fear of technology that mushroomed into the human subconscious...

Edward HerridgeBy Edward Herridge 27 Apr 2021

A sticky situation: Part 1: Cinema, anime and nukes
A sticky situation: Part 1: Cinema, anime and nukes

We have all seen those movies where machines destroy human civilisation. Stories of omnicide and universal subjugation tend to stick in the mind, even in the form of entertainment...

Edward HerridgeBy Edward Herridge 20 Apr 2021

Marching to an African beat
Marching to an African beat

The strong and bold rhythm of Africa is the emotive marching drum that has followed humanity from its cradle at the southern end of the continent to its rise in dominance over this world...

Edward HerridgeBy Edward Herridge 6 Apr 2021

Attention is the new currency in adland
Attention is the new currency in adland

Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say...

Edward HerridgeBy Edward Herridge 24 Feb 2021

Photo by  on .
The future of traditional and digital design

Edward Herridge, Finishing Artist at Grey Advertising reflects on the future of traditional and digital design...

Edward HerridgeBy Edward Herridge 29 Jul 2020

Photo by mauRÍCIO santos on .
A Game of Homes

So, here's the thing. The last time the world was united in a single cause to this extent was World War 2. This time around, however, it is not a battle against an ideology but one that is in opposition to one of the oldest frenemies of man: the...

Edward HerridgeBy Edward Herridge 8 May 2020

Image credit: Kaspars Grinvalds via .
Mind your Ts and Cs

Have you ever been asked to write an opinion piece? I recently had the misfortune of receiving such a request, and while baulking internally, I was powerless to prevent my ego from commandeering my vocal chords and saying yes...

Edward HerridgeBy Edward Herridge 11 Jun 2018

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