Profile

Devin Ross is a Senior Strategist at Arc (Publicis Groupe Africa), Publicis Groupe's international shopper marketing agency. He has over 6 years of experience in strategy and is passionate about how technology and data intertwine with creative and marketing.
Profile of a modern agency strategist

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

By Devin Ross 22 Feb 2019

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

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