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David joined Yellowwood in 2011. Although he started out in strategic planning at a traditional agency, he has worked in the ICT industry whilst MD Tinderbox, has spent time on the client-side as head of eBusiness at De Beers and was MD of Enterprise IG for three years prior to moving to London with the group. David has led marketing and brand strategy projects in a wide variety of sectors across Africa, Europe and the Middle East. His focus at Yellowwood to date has been on building thought leadership and a pan-African client footprint.

David is a prior chairman of 'think' (South African Communication Design Council), the Digital Interactive Media Association and is a current director of the Brand Council of South Africa. He has a BCom in Marketing & Business Administration and an Honours Degree in Advanced Strategic Marketing & Business Economics.