With almost 20 years of experience in media, Mediamark Group Sales Director Cindy Diamond leads top sales teams tasked to craft multichannel advertising solutions for brands. Cindy is one of the founders of Mediamark and has been instrumental in its transformation from a radio sales house to a media results company drawing on the benefits of radio, digital, tv, content and events, including activations.

She has worked with South Africa's leading stations and channels to conceptualise integrated, multichannel campaigns that capture the imagination of the connected customer, extend engagement, and ultimately drive revenue growth and customer acquisition. Cindy is regularly quoted in trade media for her views on the changing media-sales landscape as well as selected to adjudicate on various industry forums. Under her, Mediamark has won numerous industry awards, recognising their sales excellence, innovation and successful campaign results.