Profile

As a solutions-driven creative with a passion for collaboration, Charlene is the newly appointed creative director at Grey Johannesburg's shopper division.
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#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 25 Oct 2017

The shopper revolution

Rewind a couple of years and you'll find that it's not so long ago that we had to wait all weekend for the store doors to re-open...

By Charlene Olivier 10 Dec 2015

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