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Her career started in 1999 with studies in America, as well as a qualification in visual communication with a specialisation in design from the AAA School of Advertising. Since then she has sailed the high seas of design and traditional art direction and journeyed into the unchartered waters of modern advertising, covering everything from digital to shopper marketing. Her days are filled with brand-building and through-the-line creative adventures at the helm of various clients such as Cartrack and Volvo, amongst others.