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Cathryn Treasure is the GM for HIP2B² (www.hip2b2.com) , which was founded by Mark Shuttleworth in 2002 after his 'First African in Space' venture to promote the study of maths, science and technology-related subjects to develop entrepreneurial skills, as analytical thinking and problem-solving processes are naturally developed through these.

HIP2B² believes that a workforce skilled in maths, science and technology-related fields armed with a 'can do' attitude is key to the economic prosperity of South Africa.

A former UCT bachelor of business science graduate and an A-aggregate student, she also spent several years as head of marketing and communications for the SA office of the world's largest independent conservation organisation, WWF (World Wide Fund for Nature), before taking on the equivalent role for WWF's South Pacific Program based in Fiji.

Contact Cathryn on tel +27 (0)21 461 9322, email moc.2b2pih@erusaert.nyrhtac and follow @CathrynTreasure on Twitter.