In my marketing career, I've worked on client and agency side for brands like Woolworths, Kauai, MTV, Nickelodeon and as Brand Activations Director of Adidas. No-one (especially me) could grasp this "youth mindset" or seemed to get this right.
So I formed my own agency to assist brands to understand this market. We have worked on brands like Total Garages, Microsoft, Telkom Mobile, The Crazy Store, Waltons, Red Bull, Hi-Tec, MWeb, The Crazy Store, Bidvest Waltons, Cartoon Network to assist with this insight.
