Profile

Bonnie Ramaila is an international communication consultant. She previously worked in the private and public sector as a communication expert. She runs a consultancy that specialises in bespoke communication for niche clients and individuals. Services include communication and media advice, facilitation, publicity and strategy development. She writes in her personal capacity.

Current employment

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Present
Ntate Maponya (Dr Richard Maponya). Image source: Screengrab from .
Brand name... who decides?

As tributes poured out for Ntate Maponya (Dr Richard Maponya) a few months ago (pardon me I am going to call him Ntate Maponya, just out of respect!), I couldn't help to think of the legacy he has left, that of his name Maponya...

Bonnie RamailaBy Bonnie Ramaila 26 Jun 2020

No justice at SABC radio
No justice at SABC radio

With all the programme changes that take place around this time on radio stations at the SABC, there are serious casualties that are beyond hospital intensive care, they are probably in need of 'deliverance'...

Bonnie RamailaBy Bonnie Ramaila 10 Apr 2019

Enterprise should implement watertight crisis management strategy or else it is history!
Enterprise should implement watertight crisis management strategy or else it is history!

Enterprise Foods is facing a reputation nightmare. Bonnie Ramaila gives a few tips on how she thinks the company should approach the crisis...

Bonnie RamailaBy Bonnie Ramaila 6 Mar 2018

A sad tribute to my Grootman, Ronnie Mamoepa
A sad tribute to my Grootman, Ronnie Mamoepa

A government communicator that has not had the chance of associating, talking or socialising with Ronnie Mamoepa, whom I affectionately called Grootman, has lost a great opportunity...

Bonnie RamailaBy Bonnie Ramaila 27 Jul 2017

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that...

Bonnie RamailaBy Bonnie Ramaila 26 Sep 2016

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Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher...

Bonnie RamailaBy Bonnie Ramaila 14 Jan 2016

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

Bonnie RamailaBy Bonnie Ramaila 22 May 2015

Is CSI a farce or impactful?
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

Bonnie RamailaBy Bonnie Ramaila 24 Nov 2014

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

Bonnie RamailaBy Bonnie Ramaila 20 Aug 2014

Telephone, Twitter, telling-woman - which one is the fastest?
Telephone, Twitter, telling-woman - which one is the fastest?

I remember my mother used to tell us anecdotes of her school years and said she used to have a teacher called "Meneer", who used to say, "Between a telephone, a telegram and a telling-woman, the fastest is a telling-woman."

Bonnie RamailaBy Bonnie Ramaila 25 Oct 2013

Bonnie Ramaila
About that Ariel advert starring Noeleen...

The new Ariel washing powder TV advert starring Noeleen Maholwane-Sangqu has been bugging me...

Bonnie RamailaBy Bonnie Ramaila 14 Aug 2013

Bonnie Ramaila
Is race still relevant in ads?

I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two...

Bonnie RamailaBy Bonnie Ramaila 19 Jun 2013

Bonnie Ramaila
TV series sponsorship: Think out of the box

I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

Bonnie RamailaBy Bonnie Ramaila 8 May 2013

Where is PR?
Where is PR?

During the December holidays I noticed, without any preoccupation, that many a brands have undergone facelifts or nip-and-tucks, if you like.

Bonnie RamailaBy Bonnie Ramaila 12 Feb 2013

Bonnie Ramaila
Reality and life is not in black and white

I am not too sure why the latest Ola Cornetto - black and white ice cream TV advert is done in that cinematic grading. The ice cream is brown and white for crying out loud - what's this black and white all about? (video)

Bonnie RamailaBy Bonnie Ramaila 13 Nov 2012

Bonnie Ramaila
The 'masterfully erred' TV commercial!

I'm always disturbed when watching a TV commercial and not get the message; this leaves me with a mixed bag of feelings.

Bonnie RamailaBy Bonnie Ramaila 27 Oct 2012

Bonnie Ramaila
Lekker not to read a billboard!

As you drive along the N1 North or N14 towards Pretoria, there is a huge 94.2 Jacaranda Radio billboard of their recent campaign 'lekker to be here' - termed LTBH.

Bonnie RamailaBy Bonnie Ramaila 26 Jul 2012

SA fails to brand itself at IAAF World Championships
SA fails to brand itself at IAAF World Championships

While watching the recent International Association of Athletics Federations (IAAF) World Championships (held in Daegu, South Korea) on TV, I critically observed that most athletes' T-shirts, especially those from Europe and Asia, proudly displayed...

Bonnie RamailaBy Bonnie Ramaila 7 Sep 2011

A clever print ad
A clever print ad

I have this warm fuzzy feeling after seeing and reading through a very cleverly executed Virgin Mobile 'Stay Connected for Longer' print ad in the Sandton Chronicle of 24 August 2011, on page 27.

Bonnie RamailaBy Bonnie Ramaila 29 Aug 2011

Why do creatives copy and paste creative concepts?
Why do creatives copy and paste creative concepts?

In my advertising days I have been exposed to a considerable number of concepts: some were mundane, some not-so-bad and some never saw the light of day past the creative department. Lately, I have observed a handful of the same creative ideas on TV,...

Bonnie RamailaBy Bonnie Ramaila 6 Jun 2011

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