Betsy Zikakis

Betsy Zikakis

Betsy Zikakis is vice-president at Certain Inc
Location:South Africa


Betsy Zikakis is vice-president of marketing, responsible for global marketing strategy and execution, at Certain Inc., a provider of event management technology for the global meetings and events industry.
Betsy Zikakis
How events can help turn customers into promoters

Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.

Betsy ZikakisBy Betsy Zikakis 21 Jan 2014

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