Profile

Anton Ressel is an experienced business development consultant, mentor and SME specialist. He is the Senior consultant at ED and CSI specialist agency Fetola (www.fetola.co.za ), a winning mentor on the SAB Kickstart Entrepreneur Competition, and a published author across multiple publications. His passion is helping small businesses become big ones. Follow @antonres on Twitter.
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Learn to say 'No'
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

Anton ResselBy Anton Ressel 9 Feb 2015

Let's stop throwing stones in the well
Let's stop throwing stones in the well

There is a song called 'Traffic in the Sky' by laid-back musician Jack Johnson that contains a lyric that has always stuck with me...

Anton ResselBy Anton Ressel 4 Sep 2014

Service is still the secret...
Service is still the secret...

In this age of mass consumption, fast food, FMCG, twitterati, fly-by-nights, whirlwind trends and a general throwaway culture, there is still one secret weapon that savvy and sustainable businesses use to stay ahead of the game...

Anton ResselBy Anton Ressel 24 Jun 2014

Six million empty promises
Six million empty promises

The government's recent election manifesto promise to create six million new jobs over the next five years should have all of us very excited. Why then, do I feel like punching someone in the face?

Anton ResselBy Anton Ressel 10 Mar 2014

The Great Online Marketing Lottery
The Great Online Marketing Lottery

Am I alone in starting to believe that the only people who make money on a consistent basis from online marketing, are those who provide online marketing services to poor schmucks like me?

Anton ResselBy Anton Ressel 14 Jan 2014

Managing multiple brands
Managing multiple brands

For many of us, nurturing and growing just one brand is enough to keep us busy 24/7, especially when thrown into the pot of operational issues, orders, financial recordkeeping, marketing, sales etc...

Anton ResselBy Anton Ressel 3 Dec 2013

Anton Ressel
The rise of the pre-tenders

The next generation of tenderpreneurs is waiting in the wings, and we should all be very worried.

Anton ResselBy Anton Ressel 26 Sep 2013

Anton Ressel
Brand Madiba and the lessons you can apply in your business

There's Brand Madiba, and there's your brand... Very different brands, but many of the principles that made the former what it is can be applied to your brand.

Anton ResselBy Anton Ressel 22 Aug 2013

Anton Ressel
Building your brand on a budget

The average small business does not have millions in the budget to channel into high-level brand-building exercises. In fact, for most of us, even finding the 15% of turnover benchmark recommended for marketing and branding efforts by generations of...

Anton ResselBy Anton Ressel 16 Aug 2013

Anton Ressel
Living your brand

It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis.

Anton ResselBy Anton Ressel 14 Aug 2013

Anton Ressel
Putting Facebook in its place

Social media for business is exploding. Is this simply marketing hype from the social media industry, or an absolute imperative for business, and especially small business, in South Africa?

Anton ResselBy Anton Ressel 8 Aug 2013

Anton Ressel
Choosing the right business support solution

The welcome recognition by the government and other role-players that the SMME sector is indeed crucial to our collective growth and survival as a nation has had an interesting side-effect.

Anton ResselBy Anton Ressel 12 Jun 2013

Anton Ressel
What's in a name?

Have you ever stopped to consider how much impact the name of your organisation has on its success?

Anton ResselBy Anton Ressel 20 May 2013

Anton Ressel
Make and market stuff that matters

By 2050, it is estimated that the earth's human population will be 9.07 billion. 62% of the people will live in Africa, Southern Asia and Eastern Asia - numerically this is the same as if all the world's current population lived in just these three...

Anton ResselBy Anton Ressel 24 Jan 2013

Anton Ressel
Is your product development a cash cow or a crutch?

As a business consultant with a special focus on the craft and small scale manufacturing sectors, I have come to recognise a number of shared traits amongst entrepreneurs and business owners engaged in the design and manufacture of products.

Anton ResselBy Anton Ressel 22 Jan 2013

Anton Ressel
Is your brand doing its job?

Many people believe that the word 'brand' relates simply to the visual identity of a particular company, product or organisation - in other words the organisation's name, logo and general look and feel.

Anton ResselBy Anton Ressel 18 Jan 2013

Anton Ressel
No shortage of money

So why is accessing finance such a challenge for most SA businesses? Non-profits and social enterprises seem to be taking particular strain.

Anton ResselBy Anton Ressel 7 Nov 2012

Anton Ressel
Cause-based marketing overload

Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable...

Anton ResselBy Anton Ressel 3 Nov 2012

Anton Ressel
Make stuff that matters

By 2050, it is estimated that the earth's human population will be 9.07 billion. 62% of the people will live in Africa, Southern Asia and Eastern Asia - numerically this is the same as if all the world's current population lived in just these three...

Anton ResselBy Anton Ressel 10 Sep 2012

Anton Ressel
Does your business work for you?

It is well documented that famous entrepreneur Richard Branson had a string of unsuccessful ventures and outright failures on his journey to building the empire that is Virgin today. What makes his story so compelling is that he was able to recognise...

Anton ResselBy Anton Ressel 5 Sep 2012

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