reports that Award-winning director Jolynn Minnar has announced that she will be joining Figment Films as a commercial director where she will continue to challenge perceptions and inspire new thought. Minnar has seven years of filmmaking experience and has the ability to find the essence in any story and is an invaluable asset when creating work with meaning.
Minnar previously directed acclaimed feature documentaries and short films both locally and abroad, earning her accolades such as Mail and Guardian's Top 200 Young South Africans, Glamour Woman of the Year and she is also a member of the 21 Icon family. Throughout her career, she has worked with brands including Citi, BMW, Dell, UBS Bank, Vice, and First for Women.
"Jolynn's relentless search for the truth in her stories defines her work. Having worked with so many real people (non-actors), Jolynn is able to distil the essence of the narrative with honest and authentic performances from her cast - a sure sign of a strong storytelling and performance director," said Figment Films co-owner and director Robin Goode.
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